The National Association of Mental Illness is furious about a commercial General Motors ran during the Super Bowl that depicted a GM manufacturing robot taking a suicidal leap from a bridge because it had made a mistake on the assembly line. The robot is fired because of GM's "obsession" with quality.
In a letter to GM on February 7, NAMI warned that concerns over depictions of suicide in mass media have been raised in the past by the U.S. Surgeon General, Center for Disease Control and Prevention, and National Institute of Mental Health -- as well as groups like NAMI -- because of the risk of "suicide contagion," the clinical term for "copy cat" suicides.