Dental News
Colgate-Palmolive has introduced a new toothpaste called "Colgate* Sensitive Pro-Relief" which for people who suffer from tooth sensitivity. Colgate* Sensitive Pro-Relief is currently available only in major retailers across Canada.
Colgate-Palmolive claims that the new Colgate* Sensitive Pro-Relief is the first and only toothpaste clinically proven to deliver instant and lasting sensitivity relief. While most of the sensitive toothpastes currently marketed primarily numb sensitivity pain, Colgate* Sensitive Pro-Relief formula effectively plugs the channels that lead to sensitive tooth nerves, thereby blocking the transmission of heat, cold, air and pressure that stimulate pain receptors within teeth.
"Sensitivity is more than just an inconvenience, it's a common condition that can cause unwanted pain," said Dr. William DeVizio, VP, Global Technology, Colgate-Palmolive. "Colgate* Sensitive Pro-Relief can be directly applied to a sensitive tooth, using your fingertip to gently massage for one minute, to deliver instant relief from sensitivity. And regular brushing with Colgate* Sensitive Pro-Relief toothpaste builds a long-lasting protective barrier that acts like a seal against sensitivity."
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